by TIME Howard Schultz — The King of Coffee Who Transformed Starbucks.
by TIME
Howard Schultz — The King of Coffee Who Transformed Starbucks.
A few weeks back, when Starbucks released its impressive quarterly numbers, Schultz got up in front of a bunch of Wall Street analysts and gave them the bad news. ´— There is no company you can point to that is as dependent as we are on human behavior, the human condition and the people that wear the green apron.´ And unfortunately that condition is, as he put it, ´fragile.´
´— At 4:30 in the morning, I wake up and see the numbers of basically every store from yesterday.´ Those numbers give a picture that is very different from and much more sensitive than quarterly GDP figures.
Sales will rise and fall with the national mood.
´— That´s not socialism.´ says Schultz. To him, it´s practical reality.
Just as fashion brands have haute couture and mass market lines, Starbucks this year will open the first of a series of luxury Reserve stores.
The company is approaching this in a characteristically cool way building outlets from used cargo containers, for example.
Over the next five years, Schultz will be busy transforming the Starbucks experience, in large part by experimenting with ways to draw in ever more fickle consumers.
The future of Starbucks, like the economy itself, has a split personality.
That focus on the working poor is something that sets Schultz apart from many in the 0.001% of which he is now a part. [ Forbes estimates his net worth at some $3.4B, famous friends include JPMorgan Chase CEO Jamie Dimon and Oprah ]
Norquist puts it more bluntly. ´´— You should run for office [ the President ].´ Is what people in this country say to you when they mean ´— I like your ideas.´ I wish people in Washington thought like you did.´
Wherever H. Schultz goes, he pops into Starbucks stores, sometimes recognized, often not. ´— Hey,
https://time.com/magazine/us/3696860/february-16th-2015-vol-185-no-5-u-s/
° 🍯. —
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*HowardSchultz.
#здоровоздорово.
#человекчеловекучеловек. #пробрендингпрожизнь.
#.عمرخیام
#инженерысознаний. #инженерысостояний. #инженерывпечатлений.
#относительностьотносительнаотносительноотносительности.
#метаморфоз—ы.
#бохбохубох. #£££. #естеств—о. #мастер—о.
#проектб. #b2brand. #буквыб.
#😮😮😮. #🙂🙃. #🙊🙈🐒.
#ангелылетаютпотомучто. #lgbt£. #q4. #®—©.
#lifetime. #manymoney. #целоецело. #иещё. #всевозможности. #естествознание. #holism. #meditationeveryday.
#вовапутин. #ванябогданов. #я—мы. #standbyme. #keepcalmand.
#яимойдругаристотель. #δα.—
#омманипадмехум. #正宗. #千子村正.
#HowardSchultz.
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° 🍀☘️
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люблю.
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*δα.—
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